What Publishers’ Web Sites Can Do, Part 2

Information Flowing Out and In

Like most companies, we need to understand where visitors come from, how often they return, and where they spend the most time. Our back office people do the analysis, and then discuss their findings with our marketing team to ensure we have the most optimized Web layout. By providing a clean and well-designed Web site, we can quickly deliver information to our readers and keep them coming back for more.

Because we feel a loyal base of Hen House readers is critical to the growth of Henery Press, we provide our readers with current information on upcoming releases and book reviews, as well as author and industry updates.

Our Web site highlights each book with an engaging description, recent reviews, and active buy links. And so our readers can connect with the authors, we showcase author profiles with a quick bio and a snapshot, so people can see the face behind each great work.

Other Web site features include ways to subscribe to our newsletter; to provide feedback on our authors, books, and company; or simply to send us a compliment or a complaint. We always like to hear what our readers have to say—and happily, the vast majority of responses have been very positive (people just love that little bird!).

Today, our Web site provides a platform for indirect sales. Readers come to the site, learn about our authors and books, then have the option to purchase print or electronic copies from their preferred vendor (e.g., Amazon, Barnes & Noble, Kobo).

Over the next several months, we will be growing the Hen House with an online store, offering our readers fun and useful products they can all enjoy.

 Click here for the online article  or pick up the December 2012 issue (page 32).

- Art C. Molinares, VP of Business Development, Distribution, and Marketing Strategy at Henery Press